Products
Product Data Feed: What It Is and How It Works
A product data feed sends catalog details to a sales channel in the format that channel expects. When the feed is wrong, good products can vanish from search, ads can show stale prices, and your team gets stuck fixing the same SKU again...
Mark James
Unsought Goods: Types, Examples, and Marketing
When a homeowner faces a flooded basement, they need an emergency sump pump. Until that moment, they likely gave no thought to industrial plumbing components. Marketing education categorizes these as unsought goods. These are products buyers do not p...
Mark James
How to Do Product Feed Optimization
A weak product feed can hide good products, waste ad spend, and trigger channel errors. Product feed optimization fixes the data behind those listings, so each channel gets clear, complete information. W...
Mark James
Single Source of Truth for Product Data, Explained
A single source of truth for product data is a governed, centralized catalog containing the canonical version of each product attribute, identifier, variant relationship, and linked digital asset. Instead of pasting the same specifications into an e-...
Mark James
How to Create a Product Catalog
A messy catalog can quietly drain sales. Missing specs break filters, weak titles hide products, and one wrong price can spread across every channel. To create a product catalog that works, build one tru...
Mark James
4367845921614 GTIN Lookup: What It Means
The 4367845921614 GTIN passes the standard GTIN-13 check-digit calculation, but a correct mathematical format alone does not confirm that it is registered or reveal which product it identifies. To verify the identifier, use GS1’s official lookup serv...
Mark James
Best Product Content Management Software Setup
Your catalog can lose sales long before a shopper reaches checkout. A missing attribute, stale image, or wrong channel format can make a product look unreliable. We recommend setting up product content management software as a controlle...
Mark James
How to Bulk Edit Shopify Products Safely
Bulk editing can fix a catalog in an afternoon, or damage thousands of SKUs in minutes. The difference is your method, filter, and review plan. We’ll show you how to bulk edit Shopify products with the n...
Mark James
How To Organize Product Data Without Spreadsheets
A supplier emails a revised price list on Friday afternoon. An inventory manager copies the data into the master catalog spreadsheet, but a sorting error misaligns the pricing column by one row. By Monday morning, hundreds of items have sold below co...
Mark James
How to Automate Product Listings to BigCommerce
Retailers active on three or more channels generate 190 percent more revenue than single-channel counterparts. The global multichannel marketing market reached $181.8 billion in 2024, which means scaling across platforms is a mandatory growth strateg...
Mark James
How to Troubleshoot Missing Product Images in PIM
Missing product images are a silent revenue killer. If the pictures vanish from your storefront, shoppers see blanks and your conversion drops. Follow this five‑step checklist to hunt down the root cause and restore the visuals fast....
Mark James
Ecommerce Catalog Management: A Practical Guide
Your product catalog can be the difference between sales and lost revenue. If data is messy, customers bounce. Below we break down ecommerce catalog management so you can turn chaos into advantage....